 There are so many theories about real estate sales techniques and home pricing strategies...so how do you get Top Dollar? Do you paint? Do you remodel? What should you update? The #1 fact is that PRICE RESOLVES ALL ISSUES. There is a price point for your house that will pull in a buyer or many buyers. Ideally, you would like to have so many buyers that the price goes up rather than down. HOWEVER, HOW CAN YOU GET THE MOST MONEY WITHOUT HAVING TO GIVE THE HOME AWAY? No house is perfect...they all have flaws. As your real estate advisor, I analyze the whole situation by looking at current market demand, absorption rate, days on market, time of year, recently sold "comparables", current active listings or "the competition", remodeling costs versus improvement value, and your personal situations of divorce, equity, cash availability, etc. Once your situation is analyzed, I can provide a sales strategy to obtain the best price for the situation. There are times to invest money to get "Top Dollar" and there are times to price the home in ANTICIPATION of the offer. What do I mean by this? If you know what a buyer will ask, would it not make sense to add in a little for those "NEGOTIATION ITEMS"? WHAT IF YOU COULD ANTICIPATE HOW THE MARKET MIGHT REACT? If you could do this with the stock market, how much money could you make? But with real estate, I can advise you on what 80-90% of the buyers will do in your situation having spent nearly 20 years advising buyers/sellers in similar home selling situations. As a Realtor/Broker who is also an engineer with a construction/development background, I can advise you on the best solutions for your real estate needs. I don't always advise spending money when you are selling a property. Things can happen such as the buyer not liking the paint colors or the new tile recently installed. However, there are situations where you may need to spend money such as water damage, structural issues, or necessary updates worth the investment. The key is to remove a buyer's fear to get the highest price. As your advisor, we will discuss those items upfront BEFORE THE LISTING PRICE IS DETERMINED. WHY WAIT FOR THE SURPRISE AFTER THE HOUSE IS ALREADY MARKETED. It is hard to go up on the price once the house is listed and the offers come in. Yes, the key fact remains that price resolves all issues, but how low are you willing to drop your price just to make the deal? WHAT IS YOUR UPFRONT STRATEGY TO WIN DURING THE NEGOTIATIONS? My job is to help you get "Top Dollar" by anticipating the buyer's moves, provide superb strategy and service, and walk you through the process. I would love to help you with your home and financial situation as your AdvisorFriend. AdvisorFriend.com Article by Brian Camp 205-369-7154 Brian@BrianCamp.com Brian Camp, MBA, BSME & 20 Years of Experience in Real Estate, Construction, and Building Services My team wants to work for you! Ask for Brian. Partner/Realtor/Land Developer, Lovejoy Realty website: www.LovejoyRealty.com Owner/Homebuilder: Waterstone Homes, LLC website: www.WaterstoneHomes.net Realtor/Broker/Owner, Waterstone Professional Services, LLC website: www.BhamHomeRealtor.com
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