EXPERIENCE HIGHER SALES ANTICIPATING THE MARKET
Since 1998, I have talked to sellers about these issues when thinking about selling their homes. I thought it would be fun to share them after compiling a few of the main issues that have come up over the years. Every house and situation is different, however there are general rules that will apply to 80% of the homes listed every year. If your home is a typical home, these will probably apply to you. If your home has unique features or issues, further discussion may be needed. Regardless, we are available as a resource for sellers who want the best advice and strategy from an advisor who understands real estate, construction costs, property valuations, marketing, negotiations, and the legal aspects/obligations when working with real estate. Price resolves all issues, but who wants to give their house away just to make it sell. A good advisor will help you get top dollar and best execution with the least investment needed. Here are the items on Brian’s short list for “SECRETS REVEALED”:
-What’s the best PRICE STRATEGY for selling at TOP DOLLAR (yes there is a strategy for everything)
Pricing is everything. We want the top dollar listing price combined with the best marketing package. Your home is unique so your marketing and strategy should be as well. There are some rooms where pictures should tease the buyers to come look and other rooms which highlight/showcase the best features. For instance, I may limit the amount of pictures in the home such as the spare bedrooms which look small or uninteresting. I may have multi angle shots of the most interesting rooms such as the kitchen, great room, or backyard depending on the uniqueness of the home. Higher demand raises a buyer’s offer therefore marketing is critical to getting higher traffic interested in the home. This is one reason FSBOs usually don’t sell as high as listed homes due to the lack of demand and traffic produced by realtors. A greatly experienced realtor can “foresee the future in a sense” knowing how the process will most likely unfold and have a price negotiation strategy in place prior to the home selling. In my business, I discuss with my clients how we price and how we negotiate before the sign goes up so we know what we intend to do before the offer arrives. This may include designating items for negotiation or having the home priced accordingly. I seek to provide a “NO SURPRISE” solution for my sellers having 20 years of experience including real estate, homebuilding, construction, and land development experience to offer my sellers which range from small lots/acreage up to million dollar homes/farms.
-HOME EVALUATION: What improvements are needed prior to selling and CAN I get my money back?
In general, my philosophy is mostly sell your home “As Is” unless there are specific issues that need to be addressed. I see no need to invest additional dollars into a home if you intend to move in the near future. In addition, new paint and new carpet do not guarantee that the buyer will like the color or style chosen. On the other hand, there are realistic expectations from a buyer that price versus value is there. Lower priced homes can indicate a starter home for people who may not have the funds to do the necessary improvements. These people may pass on your home to go after a house which does not need work completed and be willing to pay more for that home. Other issues that may require repairs/upgrades are septic issues, structural, or other repairs where the buyer will low ball your price to make sure he covers the costs of repairs. In these cases, it may be wise to make the repair prior to listing the home. These issues can be complicated so an experienced realtor can advise you in the process. I personally have helped families resolve their home issues when selling using my knowledge of homebuilding and construction in addition to years of real estate transactions. By law, there are items that must be disclosed to the buyer and an experienced realtor can help advise you on what needs to be disclosed, repaired, or sold with the house “As Is”.
-How can I SAVE COMMISSION when selling? Everyone wants to save money when selling, but what makes us different is "value versus service" provided. Yes we can negotiate an acceptable rate that is fair for the company and seller, but more importantly we provide top notch service, expert advice, and the best “bottom line” value for the client. If you get a discount rate and take a low ball offer, did you really get the best value? Our goal is strategy. Our goal is anticipation of the process. Knowing what will happen allows you plan accordingly, adjust your pricing, and negotiate for top dollar with the smoothest transition.
-What is the best time of year to sell? The best time of year to sell is spring, however life is not always accommodating in allowing you to sell at the peak time. But, what if you could sell anytime of the year and get top dollar because you work to anticipate the market? We work to advise our customers on the best strategy for marketing the home based on its uniqueness and the market demand.
AdvisorFriend.com Article by Brian Camp Realtor/Builder/Engineer
CONTACT: 205-369-7154 cell Brian@BrianCamp.com
Brian Camp, MBA, BSME & 20 Years of Experience in Real Estate, Construction,
and Building Services
My team wants to work for you! Ask for Brian.
Partner/Realtor/Land Developer, Lovejoy Realty website: www.LovejoyRealty.com
Owner/Homebuilder: Waterstone Homes, LLC website: www.WaterstoneHomes.net
Realtor/Broker/Owner, Waterstone Professional Services, LLC
Brian Camp: Realtor,